Intuitive Crisis Communication: Because AtHoc is much more intuitive than the original platform Brodies was using for crisis communication, training time is significantly reduced, allowing for a more coordinated response to an emergency.
“We have disaster recovery and business continuity plans which now all point to AtHoc as the way to keep people up to date,” explains Behan. “We’ve also been training managers in different areas on how it works and what to do should they need to use it. It’s no longer limited to just our IT department, which gives us a lot more flexibility.”
Overall, feedback for AtHoc at Brodies has also been positive.
“Being very clear and concise and having regular communication in an emergency is valuable, and is something AtHoc lets us easily achieve,” says Behan. “People know what’s going on and what they need to do.”
Enhanced Efficiency and Coordination in a Crisis: “We had an incident recently in which the central belt of Scotland – from Glasgow to Edinburgh – was hit with an incredible volume of snow,” Behan recalls. “We needed to get a warning to our staff immediately that told them to stay off the roads. Timely communication is incredibly important in such situations; you need to get the message out to multiple channels quickly, before people might put themselves in danger.”
AtHoc’s templating function – which allows a client to create a series of preapproved templates tailored to the disasters it might face – enabled the firm to quickly reach out to its staff without getting bogged down in approvals.
“The ability to send a block of text through multiple channels saves a great deal of time,” says Behan. “Having a template ready to go in an emergency is also helpful. We don’t need to worry about drafting messages and putting them through an approval process – instead, we can focus on getting information to the people who need it when they need it.”
A Voice of Authority: Brodies uses AtHoc only sparingly, communicating during emergencies to keep messages more impactful and meaningful. This has allowed the firm to ensure its messages are always received – and that staff always pay attention.
“We’re using SMS, email, and the app to send out alerts,” notes Behan. “The alerts in the app tend to catch people’s attention a bit more readily than an email or text message. And since we use AtHoc sparingly – only in emergency scenarios – it stands out more when we do use it.”
“It lets us cut through the clutter,” he adds.
Future Plans: Currently, Brodies is looking into expanding its AtHoc deployment with the use of AtHoc® Account and AtHoc® Collect. The former delivers an automated means of accounting for people in real-time, enabling two-way communication within the AtHoc platform. The latter empowers personnel with the ability to use AtHoc to report incidents on their own.
“We’ve currently only had AtHoc for a short time, but moving forward, we plan to do a lot more with the platform.”