What cookies are and how we use them.

What is a cookie?

Most websites you visit use cookies to improve your user experience. Cookies enable a website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site. So for example, when you enter your login details and move to another page, the site won’t recognise you and won’t be able to keep you logged in.

What’s in a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences, or what’s in your shopping basket.

Visitors to our website and cookies – your privacy

When someone visits we collect standard internet log information and details of visitor behaviour patterns. We do this to find out information such as the number of visitors to the various parts of the site. We collect this data in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting any of our websites. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

How do I turn cookies off?

It is usually possible to stop your browser accepting cookies or to stop it accepting cookies from a particular website.

All modern browsers allow you to change your cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the ‘Help’ option in your browser for further details.

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari

To opt out of being tracked by Google Analytics across all websites, visit:

Our privacy policy and other websites

Our privacy policy does not cover the links within this site that take you to other websites. We encourage you to read the privacy statements on the other websites you visit.

Social media buttons

You will see social media buttons on pages of our site such as Twitter, Google +1, Facebook ‘Like’ and, LinkedIn ‘Share’. These enable users to share or bookmark the web pages.

In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of Appurity Limited. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on Appurity Limited’s site. If you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting, and the specific pages you are on, even if you don’t click on their button. Please check the respective policies of each of these sites to find out how they use your information and to learn how to opt out of providing such information.

Further Information

Find out more about cookies at:

The UK enforcing body, the Information Commissioner’s Office (ICO), has written Guidance on the New Cookies Regulations with practical advice on how to obtain informed consent from web visitors and how to comply with the new rules governing the use of cookies. To find the guide go to  and type ‘Cookies’ in the Search field.